The wonderings and wanderings of Dakin and Company

Small Brewery Dreams Big And Wins!

[Press Release I wrote for Stellenbosch Brewery]


Media Release

September 2017


Stellenbosch Brewing Company’s Honderhok Bock is this year’s winner of the South African National Beer Trophy Competition. In addition to winning the coveted Beer of the Year award, the same brew also won a Gold medal and the trophy for Best Beer in the Amber Category. Their Stellies Mass Hoppiness IPA won a silver medal. These stunning victories were achieved in a very competitive field: 199 beers entered the competition from 64 breweries in six provinces. The victory was even more profound because Stellies beat other, more established brewers like Devil’s Peak, CBC, Darling Brew and Mitchell’s. And it was only their second year of partaking in the competition.

“This is an amazing achievement,” said Bruce Collins, Founder and Master Brewer of Stellenbosch Brewing Company. “It still feels completely surreal. I’ve always believed in our products but to be recognised in this way, so early in our journey, is a very happy and proud moment.”

The National Beer Trophy 2017 is the largest beer competition in Africa and has become the benchmark competition for the beer industry. Judging took more than a month, with the top beers going through a final round of assessment before the winners were announced. A total of 4 gold trophies, 18 gold medals and 62 silver medals were awarded this year.

The Stellenbosch Brewing Company officially opened its doors in late 2015. But its story started much earlier: On their many travel adventures, Bruce Collins, and his wife, Karen, often found themselves sampling beers from around the world. They were intrigued by the art of brewing and developing great tasting beer. After one such camping trip, they serendipitously got involved in a friend’s brew in a basement in Karen’s native Minnesota, USA. This got them hooked on brewing interesting and flavourful beers and they spent the next six years reading, learning, researching and trying (and tasting) many different beer recipes.

“I’ve been fortunate that my career as a business strategy consultant has taken me all over the world. But I always knew that I wanted to come home to South Africa and that life in the corporate world was only part of my story,” said Bruce. “When Karen and I decided it was time to settle down, there was only one place for us, Stellenbosch. And there was only one thing I wanted to do and that was brew beer.”

The Stellenbosch Brewing Company started and is still based on the Klein Joostenberg farm, outside Stellenbosch. Their beautiful copper brewhouse and other brewing equipment (made in the Czech Republic but sourced from a brewpub in South Korea) arrived in Cape Town before the brewery building had been completed. As a result, their landlord allowed them to store everything in an old chicken shed at the back of the farm that was used to store wood and make biltong. Too excited to just leave their brewery in storage like that, Karen and Bruce set it up in that shed and that’s how the “Hoenderhok Bock” got its name.

“Winning this award humbles us. The label on the Hoenderhok Bock tells the story of how it all started. This beer is a celebration of our modest beginnings, of how we started to brew and how we learned to make inspired beers with the finest hand-selected ingredients. Our beers encourage us to dream big and we hope that every time anyone sips on a Hoenderhok Bock it reminds them to also dream big and follow their passion.”



Online links:

  • Website:
  • Facebook:  Stelliesbeer
  • Instagram:  @Stelliesbeer
  • Twitter: @stelliesbeer

Other links:

Winners of the 2017 South African National Beer Trophy


About The Stellenbosch Brewing Company

The Stellenbosch Brewing Company is a craft brewery started in 2012 by certified brewer Bruce Collins. It brews beers using fresh and natural ingredients which respect the heritage of traditional styles yet suit South African taste buds, modern lifestyles, diverse cultures, beautiful landscapes and the unbeatable climate. Think outdoors, sunny skies, golden beaches, rainbows and sunsets in liquid form. Our beer is of the finest quality, highly unique in character with a fresh new approach to packaging and brand association.

The Stellenbosch Brewing Company taproom opened in November 2015 and is located at Klein Joostenberg farm at the gateway to Stellenbosch on the R304 just off of the N1. The taproom offers a tranquil setting in which to taste our beers and picnic-style foods. It is also a jumping off point for many outdoor activities such as hiking, mountain biking, trail races and even game viewing.

About The Hoenderhok Bock

The origins of Bock beer are mostly uncharted. Back in medieval days, German monasteries would brew a strong beer for sustenance during their Lenten fasts. Some believe the name Bock came from the shortening of Einbeck; thus “beck” to “bock.” Others believe it was pagan or old-world influence that caused the beer to only be brewed during the sign of Capricorn, hence the goat being associated with Bock beers. Regardless of which is more accurate, this beer was a symbol of better times to come and moving away from winter.

Brewed in the style of a Bock beer and more specifically a Maibock, the Hoenderhok Bock is true to style. A dark German-style lager with a roasted malt backbone and pillowy white head. It boasts a rich ruby colour and a full body. It is lighter than a traditional Bock but at 6.5% it is still a big beer. It uses five different malts, three types of grains and two varieties of hops. It is malty, hoppy and perfectly balanced. Rich flavours of caramel and toffee are rounded by the mild bitterness and spicy, herbal, floral characters from the hops. Maibocks are customarily served in the spring and are oftentimes interrelated with spring festivals and celebrations more often in the month of May (Northern Hemisphere) and September / October in SA!


For Stellenbosch Brewing Company enquiries:

Karen Collins                                                               Bruce Collins

+27 71 269 2497                                                         +27 76 062 4922                                   


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