The wonderings and wanderings of Dakin and Company

Specific Writing Projects

Specific Writing Projects

I am excited to offer copy-writing services to individuals, businesses, NGOs and other initiatives.

Specialities include:

  • Copy for your website.
  • Regular blog content.
  • Search Engine Optimisation (SEO).
  • Information design, especially for broad-range LSM consumption.
  • Exciting presentations.
  • Any and all digital and print copy.

Here are a few samples of my work. Click on the image to be taken to their full website.


SoulSeekers is my own website, specifically focused on chronicling the journey to Soul. It’s been an incredibly rewarding project and all other journeyers are invited to share their experiences.


This company needed an entire website to be created within a very short space of time. I worked with the owners to articulate the brand personality, tone of voice and critical must-haves and leave-outs. I also create regular blog entries for their Travel News blog section.


This innovative way to save for the education of South Africa’s children had several challenges to overcome: Being a completely new way of doing things, the product needed to be explained as simply yet comprehensively as possible; and not being an established brand, also needed to convey a sense of credibility and trust. I wrote all copy for the website as well as all collateral, both available on the website or for print.